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Patrón partners King Power in ThailandPatrón partners King Power in Thailand
Andrew Pentol
The ultra-premium tequila will be stocked at 13 King Power International Group (Thailand) stores
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6-May-2008
Liquor supplier The Patrón Spirits Co has partnered King Power International Group (Thailand) at 13 King Power duty-free stores in Thailand. Patrón will now be available at Bangkok Suvamabhumi International airport in as well as 60 other airports around the world.
Patrón Asia/Pacific vice president Quincy Wei said: “We’re pleased to announce that such an important and well-respected duty-free retailer in the region has chosen to list Patrón tequila among their luxury spirit offerings. We are honoured that duty-free shoppers in Thailand can now find Patrón tequila at King Power’s ‘King of Duty Free’ stores.”
Meanwhile the company will introduce its limited-production Gran Patrón Burdeos añejo tequila which is racked in first growth French Bordeaux barrels at the TFWA Asia Pacific show in Singapore. Already available in select areas the product has been well-received by travel-retail customers in various markets. The company will also present the rest of its portfolio at the show which includes Patrón tequilas, Pyrat rums and its latest acquisition ─ ultra-premium Ultimat vodka from Poland.
Patrón chief operating officer John McDonnell added: “We’re extremely proud to showcase our entire portfolio of ultra-premium spirits in Singapore and we’re excited to introduce Ultimat, a very different style of high quality vodka which is produced form a precise blend of wheat, rye and potato. The recent acquisition of Ultimat signifies our goal of becoming a significant player in the ultra-premium spirits industry.”
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Comments On This Article
Burdeos is good but expensive
Comment by: Paul on 6-May-2008
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(21-Jun-2007) -
(4-Feb-2008) - The civil court of Thailand has served an injunction on AoT’s attempt to terminate King Power International Group (Thailand)’s contracts at Bangkok Suvarnabhumi airport
(6-Nov-2002) - King Power International Group has said the renovations of its new-look stores at Thailand?s international airports will be complete in the first quarter of 2003.
(31-Aug-2001) -
(5-Jun-2007) - The retailer is seeking Bt70m ($2.02m) in compensation after the nullification of its contracts at Bangkok Suvarnabhumi airport
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