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Patrón targets duty-freePatrón targets duty-free
1-Apr-2006
US super-premium tequila brand Patrón made its duty-free debut last month at the Duty Free Show of the Americas. The launch is part of an attempt to raise the brand's international profile
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Patrón tequila has grown rapidly since its launch in 1989 by founder and entrepreneur John Paul DeJoria. Sales are expected to exceed 1m cases for the first time this year.
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