P&G Prestige Products signs licence deal with Christina Aguilera

Tina Milton

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P&G Prestige Products has signed a licence agreement to produce Christina Aguilera fragrances

P&G Prestige Products has secured the licence to create fragrances for pop star Christina Aguilera. Global marketing director Prestige Products Heike Hindenlang said: “She is an inspiration and a role model to women of all ages. Her fragrances will attract new consumers into the market and further enrich our portfolio.”

Aguilera commented: “I love trying new things in my music and in fashion. To have a fragrance of my own is the beginning of an exciting adventure. P&G is the ideal partner for this new experience.”