P&G Prestige Beauté adds high profile to travelretailworld.com

19-Oct-2001

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P&G Prestige Beauté Travel Retail Division has become a lead sponsor of Raven Fox's much-acclaimed website, travelretailworld.com. The dynamic beauty giant has signed a major sponsorship deal that will include a 12-month presence throughout the site. Various brands within the group's travel-retail portfolio will be featured, including Hugo Boss Deep Red, Laura Biagiotti Emotion and Lacoste, with links to activities on each of the brand sites.

Trevor Lloyd-Jones, travelretailworld.com online editor said: "It's an honour to have such a major force in the travel-retail beauty sector as one of our key e-partners. With their support, we believe travelretailworld.com can continue to deliver the fastest and most comprehensive online information package."

Usage of travelretailworld.com has climbed substantially since the September 11 crisis. All related breaking news is updated daily on the site. A giant screen on the Raven Fox stand at Cannes (Blue Village G8) will feature industry and show news as it happens.


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