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P&G Prestige Beauté adds Valentino in strategic moveP&G Prestige Beauté adds Valentino in strategic move
2-Oct-2003
By Jane LabousP&G Prestige Beauté is set to strengthen its position in the women?s fragrances market with the acquisition of the licence for Valentino fragrances.
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P&G Prestige Beauté is set to strengthen its position in the women?s fragrances market with the acquisition of the licence for Valentino fragrances (DFNI September 15).
International travel-retail director Jürgen
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(2-Oct-2003) - P&G Prestige Beauté has gone from strength to strength since its acquisition of Hugo Boss in 1985 and Lacoste in 2001. The latest prestige fragrance brand to join its portfolio, completing the triumvirate, is Valentino. Jane Labous talks to international travel-retail director Jürgen Jost about why he believes the acquisition is the next step towards achieving a $1bn business.
(1-Nov-2004) - P&G Beauty previewed its new feminine fragrance offer, Valentino V, at the TFWA World Exhibition in Cannes at a black-tie event at the Palm Beach Hotel
(30-Nov-2001) -
(12-Jan-2007) - P&G Prestige Products has signed a licence agreement to produce Christina Aguilera fragrances