P&G Americas reveals new strategy amid fresh focus on the consumer

Tina Milton

15-Apr-2006

P&G Prestige Products general manager travel-retail Americas Thierry Rouquette has unveiled the group's strategic direction in the Americas, following the transitional phase it underwent last year

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The company's reorganisation, which began on July 1 2005, modified the structure of Procter & Gamble and Wella's Cosmopolitan Cosmetics as part of a move to combine Wella, P&G Prestige

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(11-Sep-2007) - Former P&G Prestige Products general manager travel-retail scooped the top accolade in Lima
(29-Apr-2005) - Procter & Gamble and Wella's Cosmopolitan Cosmetics are to reorganise their business structure in the Americas as part of a move to combine Wella, P&G Clairol, P&G Prestige Beauty Fine Fragrances and Cosmopolitan Cosmetics
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(15-Apr-2005) - Raven Fox has revealed the shortlist for its inaugural Raven Fox Awards for Travel Retail Excellence in the Americas
(1-Apr-2004) - Cosmopolitan Cosmetics expects sales to rise by 22% in Latin America and the Caribbean in 2004, according to Latin America/Caribbean president Thierry Rouquette