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Our world is wherever the traveller isOur world is wherever the traveller is
Dermot Davitt
15-Jan-2006
Brand owners are recognising that targeting the travelling shopper isn't just about airport promotions and advertising. But are retailers ready to follow them beyond the airport arena and embrace the new marketing?
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Are you ready for the future or could it sneak up and surprise you? In our inter-connected world, the lines between the many links in the travel chain are blurring.........
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