Opening a new Box of tricks

Michael Eaton

15-Jan-2006

Almost 15 years since The Nuance Group introduced its specialist Chocolate Box concept at London Heathrow airport, the operator still keeps its offer in line with consumer expectations by regularly refurbishing its outlets and revising its product range. Michael Eaton reports on the impact made when the retail brand was given its latest new look last summer

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Children may consider sweet shops to be their exclusive domain but The Nuance Group sees things differently. When the operator opened its third-generation Chocolate Box store at London Heathrow airport

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(1-Jul-2005) - The Nuance Group and Caviar House have provided travel-retail newcomer Kshocolat with a launchpad for its innovative range of upmarket chocolates
(1-Jul-2002) - Belgian chocolate specialist Bouchard L?Escaut is poised to relaunch a number of key brands this autumn and will then look to expand in duty-free following trials with The Nuance Group?s Chocolate Box stores.
(18-Dec-2001) - Belgian chocolate specialist Bouchard L?Escaut is to make its entry into the UK duty-free market with a three-month trial at The Nuance Group?s outlets from next March.
(14-Feb-2002) - BAA group product director Cliff Phythian and other senior executives joined Belgian Sky Shops (BSS) staff, headed by managing director Philippe Gruwez, this month to celebrate the opening of The Chocolate Company store in London Heathrow.