Onboard signs Disney agreement

Nicole Mezzasalma

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Airlines and high-speed trains using Onboard Retail Solutions’ systems will offer tickets to Disneyland Paris

Onboard Retail Solutions has signed an agreement with Disney Destinations International UK to sell Disneyland Paris ticket vouchers to passengers onboard high-speed trains and airlines travelling into Paris. The service, which will be initially deployed by Eurostar in partnership with catering firm Momentum, will enable travellers to purchase a variety of passes in voucher form through Onboard’s handheld terminal at competitive prices.

Disneyland Paris vouchers sold through Onboard’s point-of-sale device are bar-coded and customised to Disney’s specifications, in addition to carrying a unique identifier to assist with usage and prevent forgery.

Onboard CEO Thomas Drohan said: “We are absolutely thrilled to have struck this agreement with Disney Destinations International UK, which comes at a crucial time for Onboard Retail Solutions, not least because selling Disneyland Paris park ticket vouchers onboard is a perfect example of our VIP—or Virtual Inventory Product—service. VIPs are a new way to offer passengers a much wider selection of products that goes far beyond traditional onboard retail.”

The company added it is keen to expand the idea to rail operators and airlines serving other Disney resorts.