Olympian effort from Metaxa

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Greek brandy supplier Metaxa has unveiled a new line extension exclusive to travel-retail

Metaxa Olympian Reserve is a 12yo spirit designed to celebrate the brand's history and to capitalise on growing interest in Greece as Athens prepares to host the 2004 Olympic Games.
 
The new pack features a red and gold gift cylinder, while merchandising support will include display stands, visuals and gondola ends. Full details will appear in the next issue of Duty-Free News International.