Nuance to make German debut at Hamburg

Gavin Lipsith

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The Swiss retailer will operate 850sq m of fashion retail space at the airport’s new Airport Plaza shopping area

The Nuance Group has announced that it has signed a preliminary agreement to operate an 850sq m (9,145sq ft) fashion area at Hamburg airport’s new Airport Plaza when it opens in late 2008. The deal – in which Nuance will operate a high-end multibrand concept, an accessories outlet and a series of single brand concepts - marks the retailer’s first entry into the German travel-retail market.

Cult, a luxury concept offering several brand names including Bally and Escada, will cover 200sq m (2,152sq ft) and will show fashion and accessories labels in their own shop-in-shops. Young Fashion will house sunglasses, fashion watches, jewellery and handbags in 130sq m (1,400sq ft) of space. And the retailer will also present a series of single-brand concepts which it said were “carefully tailored to suit the target customer group frequenting the airport”.

Nuance CEO Europe Jean-Paul Bonnel said: “We are highly pleased about the excellent cooperation with Hamburg airport which has enabled us to develop a truly unique approach to fashion retailing in line with the airport’s style and philosophy. This is a wonderful opportunity to demonstrate our competence in fashion retailing, also for the German market.”

Hamburg airport director commercial development Thomas Immelmann said: "With Nuance, we are happy to welcome a highly acknowledged airport retailing specialist in our newly built Airport Plaza by the end of 2008. Both fashion and accessories retailing strategy as well as the excellent brand portfolio of The Nuance Group fit extremely well with the rapidly growing commercial activities at Hamburg airport."