Nuance plans Copenhagen revamp

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Removing walls and reducing the height of fixtures will create a more enticing retail environment at its Atrium store, says The Nuance Group.

The Nuance Group is hoping a new look Atrium megastore will capitalise on strong first-quarter traffic growth at Copenhagen Kastrup airport. The retailer is planning a more open, accessible retail environment at the 2,700sq m (29,133sq ft) outlet, opened two years ago, removing walls and reducing the height of fixtures to improve visibility.

Duty-paid concepts will be incorporated into the main retail space and one central check-out will replace the two existing points on either side of the shop. The changes should allow customers to easily navigate the entire retail space and to immediately locate the products they are looking for said Nuance ceo Europe Carlo Bernasconi.

"When we opened this gigantic store in 2002, it was a revolutionary new concept," he said. "Over the past two years we have gained valuable insights into how customers behave in an airport megastore environment, and we have decided to adapt the store to their needs. We are convinced that this will encourage our customers to profit yet more fully from our offer while enjoying their shopping experience."

Copenhagen Airport vice-president of commercial affairs Annette Haugaard: "Copenhagen Airport is very pleased with The Nuance Group's contribution to the development of the tax and duty-free concept in the airport. We are convinced that this concept will be considerably improved in connection with the present refurbishment of the main shop and we are confident that it will enhance the commercial opportunities for both parties."