Nuance launches new destination concept at Stockholm Arlanda airport

Nicole Mezzasalma

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Dedicated concept to offer local souvenirs to travellers

Swiss-based retail operator The Nuance Group has unveiled the “Spirit of Sweden” destination concept at Stockholm Arlanda airport. Located at terminal five’s pier B, the 56sq m (603sq ft) store feature typically Swedish products and has been well-received by customers—according to the company, results in the first weeks of operation have “exceeded all expectations”, with T-shirts accounting for about half of the turnover.

The Nuance Group Sweden general manager Thomas Friberg said: “I am truly pleased to present a dedicated concept for souvenirs and gifts at Stockholm Arlanda. Visitors love to take a souvenir of their trip home with them or else to present their family and friends with a little gift purchased on a trip. ‘Spirit of Sweden’, with its choice of Swedish products evoking the atmosphere of our country, is the perfect answer to this demand.”

Arlanda Schiphol Development Company managing director Anne-Marie Zuidweg said: “Stockholm Arlanda Airport is the main international airport in Sweden, but in our shopping centre this Swedish identity was not always clearly visible. With the new ‘Spirit of Sweden’ gift and souvenir concept operated by The Nuance Group we offer an inspiring opportunity for customers to purchase a tangible reminder to take home. The bright and attractive shop design, with clear reference to the colours of the Swedish flag, livens up the commercial are in terminal five. Already in the first weeks after the opening, ‘Spirit of Sweden’ showed a good sales performance. All in all, this is a very successful addition to our airport.”