Add to Favorite
Magazine 
Magazine
Nuance invests $43m in Downtown Duty Free rebrandingNuance invests $43m in Downtown Duty Free rebranding
Gavin Lipsith
30-Jul-2007
The group is to replace its Downtown Duty Free brand with F1rst Duty Free, except at Sydney International airport where it will use Syd Tax and Duty Free
The Nuance Group is reported to be investing A$50m ($43m) in rebranding its Downtown Duty Free fascia at Australian airports. Downtown Duty Free will be replaced by F1rst Duty Free at all outlets except at Sydney International, where as previously reported it will be introducing the Syd Tax and Duty Free branding.
F1rst Duty Free will be introduced at all of Nuance’s airport locations across Australia, including Melbourne, Brisbane and Perth, and will be accompanied by store upgrades at many locations.
Nuance’s Australian revenues grew by 3.1% to A$585m ($500m) in 2006.
Bookmark This Article
•
•
•
•
Delicious
Digg
StumbleUpon
FacebookYour Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(1-Aug-2007) - The Nuance Group has revealed the new look and brand F1rst Tax and Duty Free at its new duty-free outlets at Melbourne International airport
(12-Dec-2007) - The new F1RST Tax and Duty Free fascia replaces the Downtown Duty Free branding
(28-Feb-2007) - The travel retailer has unveiled a new tax- and duty-free brand at Sydney International airport
(1-Apr-2002) -
(20-Apr-2002) -