Nuance in Beach Culture venture

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The Beach Culture chain of fashion stores, with 21 outlets around Australia, has formed a landmark joint venture with global travel retailer The Nuance Group. The partnership will see the successful retail concept, which delivers a dynamic cross section of clothing and accessories reflecting Australia's quintessential coastal style, rolled out to key locations internationally. 

Surfer, managing director and founder of the Beach Culture chain, John Brooks commented: "With stores in both domestic and international terminals, Nuance management recognise that Beach Culture has taken speciality airport retail to a new level and believe that the time is now to deliver our unique combination of style, merchandise mix and attitude to a world market".

• An exclusive interview with John Brooks, managing director of Beach Culture and Christian Strang, business development & corporate relations director The Nuance Group Asia Pacific, will appear in the June issue of Travel Retailer International.