Nuance expands landside fashion offer at Geneva

Tina Milton

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The Nuance Group is to add a new fashion concept featuring casual lifestyle brands Quiksilver and Roxy to its landside shopping offer at Geneva airport

The Nuance Group is to add a new fashion concept to its landside shopping offer at Geneva airport dedicated to casual lifestyle brands Quiksilver and Roxy. The 75sq m (807sq ft) store in the airport railway station’s shopping area will target British ski tourists who use Geneva as their gateway to the Alps.

The shop will sell outdoor and indoor clothing, sports accessories, leathergoods, watches, sunglasses and other accessories. The Nuance Group Switzerland managing director Stephan Salvisberg commented: “We are pleased about this opportunity to add a new and exciting concept to the offer at Geneva airport’s landside shopping area. This new casual concept will perfectly complement the existing offer and upgrade fashion retailing at the shopping area.”

Geneva International airport commercial and finance director Pierre Germain added: "Nuance is clearly becoming a global retail partner for us, both airside and landside. We are confident this new store will prove as successful as the other units already operated by Nuance."