Nuance expands its Zürich offer

Nicole Mezzasalma

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Eight airside outlets and three landside stores covering 1,600sq m (17,222sq ft) are being added to the retailer’s portfolio at Zürich airport

Retail operator The Nuance Group has announced the opening of eight new airside stores and four landside concepts covering a total of 1,600sq m (17,222sq ft) at Zürich airport. The latest outlets increase the number of shops operated by Nuance at the airport to 41.

A 25sq m (269sq ft) Boutique du Chocolat shop in partnership with Lindt is now operating at the airport’s Airside Centre level one. It is the second such store at Zürich, with the other located on level two. Three branded concepts covering 60sq m (645sq ft) in total have opened next to the existing Bally/Burberry store: a Victorinox outlet offering watches and luggage, a Caran d’Ache writing instruments shop and a Samsonite Black Label luxury luggage concept. A Porsche Design store carrying the brand’s full range of products occupies another 30sq m (322sq ft). Two new jewellery shops—a 45sq m (484sq ft) Swarovski outlet and a 30sq m (322sq ft) Thomas Sabo store—complete the line-up.

Next month the retailer will also open an 85sq m (914sq ft) dedicated Montblanc shop featuring a new concept with a special emphasis on jewellery. The brand currently is currently available from a temporary promotional area in front of the future store location.

The new Plaza landside shopping area, which opened to the public on April 17, includes four Nuance outlets: an 180sq m (1,937sq ft) Cult multi-brand fashion store featuring Diesel, Levi’s, Tommy Hilfiger and Pepe Jeans on the upper level, and a Cult Style concept dedicated to fashion accessories by Prada, Kipling and Gucci; a 125sq m (1,345sq ft) Mango franchise; and a 600sq m (6,458sq ft) Esprit shop, the largest travel-retail outlet for the brand in the world.

The Nuance Group Switzerland managing director Stephan Salvisberg said: “We are truly pleased about our sizeable contribution to the further development of Zürich airport’s already outstanding shopping offer. We have worked hand in hand with our partners at Unique to design an offer tailored to the specific needs of each target customer group, always supporting the airport in its endeavour to create a distinctly Swiss flavour through its offer.”

Unique Zürich airport head of marketing retail Patrick Graf said: “Our smooth and very productive cooperation with The Nuance Group has significantly contributed to our being able to expand our shop offer by introducing strong innovative concepts such as Porsche Design or Mango. Our airside offer has traditionally been very attractive and is increasingly becoming so; by expanding our landside shopping precinct with highly popular concepts, we are further establishing the airport as a prime shopping location. All in all, the new additions to our shop portfolio have made Zurich Airport the second biggest shopping centre in Switzerland—we look forward to further building on this success.”