Nuance enters Olympic Store partnership with IOC

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The Nuance Group, and the International Olympic Committee are entering a strategic partnership to develop The Olympic Store, which already has locations in Sydney, the last venue of the Olympic Games and in Athens, which hosts the next event.

Under the agreement, more locations are to follow, probably including Switzerland, home to the International Olympic Committee as well as The Nuance Group. In-store, graphics, museum artefacts, video and electronic ticker text will tell the story of the Olympic Movement. It will also offer Olympic Games merchandise.

Nuance said it aimed to create a "unique merchandise environment and produce an interactive Olympic experience for millions of travellers", which should be both a visual showcase of the Olympic Movement as well as an educational tool.