Nuance and Hugo Boss extend collaboration with new openings

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The Nuance Group has just opened two Boss Hugo Boss boutiques at UK airports. The first is at London Heathrow terminal one, the second at London Gatwick South.
A further outlet will open in Gatwick North early in the new year.

Nuance also currently operates a shop-in-shop Boss Hugo Boss at its London City airport Travel Shopping store. Outside the UK, Nuance also operates a number of Boss Hugo Boss stand-alone shops and in-store concepts at Zurich, Geneva, Lisbon, Hong Kong, Athens, and Paris.

Both concessions at Heathrow and Gatwick are located airside and will run for 5 years. The shops will sell a range of men's fashion together with small leather goods and fragrance.

Nuance buying and merchandising director for Europe North John Brocklebank said: "We have enjoyed a very productive partnership with Hugo Boss over the years. Boss Hugo Boss has proved itself time and time again as an influential brand name cherished by the traveller. Early sales posted at both locations are very encouraging. We have established a strong reputation for protecting the integrity of prestigious brand names. This latest partnership is a culmination of many years hard work by our buying and operations teams at BAA airports."

Hugo Boss head of travel-retail Briac Pinault said: "The Nuance Group is currently one of our closest partners in travel-retail. Hugo Boss and The Nuance Group have been developing a fruitful co-operation together over the past five years in numerous airports worldwide. The Nuance Group UK is very committed to specialty shops and has been very successful in running branded stores for Hermes, Bvlgari and Swatch. I'm therefore delighted that we appointed The Nuance Group as our exclusive partner for UK airports."