Nuance-Watson (Singapore) to open Samsonite shop at Changi

Nicole Mezzasalma

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The store is the fifth concession awarded to the retail operator at the airport

Nuance-Watson (Singapore) has been awarded the concession to operate a 56sq m (602sq ft) Samsonite store at the mezzanine level of Singapore Changi airport’s new terminal three, scheduled to open on January 9 2008. This is the fifth concession Nuance-Watson (Singapore) has won this year at the airport and the contract runs for three years from the terminal’s opening day.

Nuance-Watson (Singapore) managing director Ken Tse said: “Samsonite is a world-renowned brand, reputed for its superior travel products. We are delighted to partner Samsonite to operate their first stand-alone store at Changi, allowing us to bring yet another exciting shopping experience for travellers at the new airport terminal.”

Samsonite president and CEO Marcelo Bottoli said: “The new brand tag line—‘Life’s a Journey’—embodies Samsonite’s transformation and future, symbolising the role the brand has in the multi-faceted lives of travellers today. Our new Samsonite store, in addition to our products, will deliver on this message.”