Nuance-Watson (Singapore) global debut for SK-II Signs Wrinkle Serum

Gavin Lipsith

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The Singapore Changi beauty retail operator will be the only retailer in the world to stock the new product between July 8 and August

Nuance-Watson (Singapore)’s Perfumes & Cosmetics stores at Singapore Changi airport is the first in the world to offer SK-II’s new Signs Wrinkle Serum. The retailer has listed the product from July 8, while it will be rolled out to other counters from August.

Signs Wrinkle Serum’s two-step process reduces signs of ageing by instantly moisturising then plumping wrinkles, using the brand’s Pitera ingredient and an “age design cocktail”.

Nuance-Watson (Singapore) managing director Ken Tse said: "We are extremely excited and proud to be the launch pad for SK-II's Signs Wrinkle Serum worldwide. This is yet another opportunity that exemplifies the strength of partnership, to generate the buzz to the worldwide audience that traverses through Changi Airport."

SK-II associate marketing director Pauline Png said: "We are excited to offer Changi airport travellers this exclusive and first-in-the-world experience. This exclusive global launch demonstrates the strong partnership between SK-II and Nuance-Watson, and the continued support and enthusiasm from Nuance-Watson towards our brand. We are confident that SK-II's partnership with the premier travel retailer for fragrances and cosmetics in the region will allow us to bring the miracle of crystal clear skin to more travellers.”