Nuance-Watson (Singapore) continues exclusivity with Versace

Tina Milton

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Versace is continuing its partnership with Nuance-Watson (Singapore) with the exclusive launch of its latest women’s fragrance

Versace has launched its new  women’s fragrance this month with Nuance-Watson (Singapore) at Singapore Changi airport ahead of the domestic market and Asia/Pacific airports. The initiative follows the success of last year’s exclusive launch of Versace Bright Crystal with Nuance-Watson (Singapore).

The new Versace fragrance is described by the company as “floral, fresh and sparkling” and its launch is marked at Changi with wide coverage of promotional spaces and large visual exposure in Nuance-Watson (Singapore) stores.

Nuance-Watson (Singapore) executive general manager Ken Tse said: “We are glad to work with Euroitalia on yet another successful exclusive launch to offer such luxurious products to passengers in Changi. Since the brand’s maiden launch with us in 2005, Versace’s sales to date have tripled.”

Euroitalia export manager Gianluca Castagnetta commented: “Following the successful exclusive launch of Versace Bright Crystal with Nuance-Watson (Singapore) at Changi Airport last year, Euroitalia will continue the momentum and the excellent partnership with Nuance-Watson (Singapore) to introduce the new Versace fragrance for women this year. Changi will be the first airport in Asia/Pacific to launch this new exciting feminine line. This partnership re-affirms our commitment in unparalleled travel-retail standards worldwide.”