Nuance-Watson (Singapore) brings Mediterranean to Changi

Tina Milton

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Elizabeth Arden has launched its latest fragrance Mediterranean exclusively with Nuance-Watson (Singapore) ahead of the domestic market and other Asia/Pacific airports

Elizabeth Arden has launched its latest fragrance Mediterranean exclusively with Nuance-Watson (Singapore) at Singapore Changi airport, ahead of both the domestic market and other Asia/Pacific airports.

The fragrance was well-received during its pre-launch earlier this year at the fragrances and cosmetics event, a partnership between Nuance-Watson (Singapore), Civil Aviation Authority of Singapore (CAAS) and Visa. The launch was publicised across the terminals and complemented  by an in-store promotion that will run until May 14 in all Nuance-Watson (Singapore) stores.

The fragrance was inspired by Catherine Zeta Jones and her love of the Mediterranean. She stated: “I love Mediterranean, it is an uninhibited fragrance...one to splash on when you’re not feeling shy.”

Elizabeth Arden general manager Ayaz Furniturewalla said: “We are pleased to partner with CAAS and Nuance-Watson (Singapore)  for the Asia/Pacific debut of our new fragrance Mediterranean.  It has been an outstanding strategic partnership that benefits both parties as proven from our past successes with them.”

Executive general manager of Nuance-Watson (Singapore)  Ken Tse commented: “Mediterranean's success again reinforces Changi airport as the premiere platform for new fragrance launches in the region.”