Nuance-Watson (Singapore) and InterParfums collaborate for charity

Tina Milton

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The travel retailer and beauty house have joined forces to run a Christmas initiative to benefit the Singapore Children’s Society

InterParfums brand Burberry Fragrances and Nuance-Watson (Singapore) have teamed up to run a promotion at Singapore Changi airport that will benefit the Singapore Children’s Society. The initiative began on November 20 and will run until December 31.

With each Burberry fragrance purchased from Nuance customers receive a Burberry teddy bear and are given the choice to donate the bear to a child from Singapore Children’s Society as a Christmas present.

Singapore Children’s Society helps to protect children who are abused and neglected or from dysfunctional families. The charity was founded in 1952 and works with about 12,000 children and their families through its nine service outlets in Singapore. Its annual expenditure is about S$7.5m ($5.2m).