Nuance-Watson (HK) hails successful La Prairie partnership

Nicole Mezzasalma

Print Article E-Mail Article E-Mail Author

Sales of the brand rose by 80% in 2007 after the opening of its first travel-retail flagship in Asia at Hong Kong International airport

Retailer Nuance-Watson (HK) has reported that sales of La Prairie products have risen by 80% since the opening of the brand’s first travel-retail flagship in Asia at the Temptation beauty store at Hong Kong International airport in January 2007. This compares with a 40% rise in luxury skincare revenues overall. According to the retailer, La Prairie’s success was boosted by gift-with-purchase promotions and marketing initiatives targeting passengers at the airport throughout the year.

Nuance-Watson regional managing director for North Asia Alessandra Piovesana said: “This astonishing result is the best gift to celebrate the first anniversary of this La Prairie flagship beauty centre. We think our shared vision and values with the brand in striving for total customer satisfaction as well as the mutual support we extend to each other all along has been the key to the success of this partnership.”