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Nordic "Future Lab" to address poor perceptionNordic "Future Lab" to address poor perception
15-Oct-2006
NORDIC REGION. The Nordic Travel Retail Group (NTRG) has created a working group called Future Lab. A panel of 10 to 20 travel-retail executives from the region will work on ways of targeting passengers and making them spend. If more than 20 individuals wish to join, NTRG is willing to discuss official expansion of the lab
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The idea sprang from the NTRG's annual seminar, which showed findings from research company Kjaer and Schmeltzer that the group deemed less than positive. A total of 10,000 interviews were
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(11-Oct-2006) - Nordic Travel Retail Group creates Future Lab in response to poor research findings presented at the group's seminar earlier this year
(20-Dec-2004) - The Nordic Travel Retail Group is to meet with the heads of SAS Group and the Swedish Civil Aviation Authority in a closed meeting themed "how travel-retail serves the travelling public"
(15-May-2006) - SCANDINAVIA. The annual Nordic Travel Retail Seminar, held on May 3–5 in Mallorca, called for the creation of an 'industry think tank' in response to the alarming findings of a customer survey conducted by Kjaer and Schmeltzer
(16-Sep-2006) - Nordic Travel Retail Group has announced its member meetings for the next few months
(7-Apr-2006) - This year's Nordic Travel Retail Seminar, to be held on May 3-5, is almost fully booked