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Nivea reveals strategy for growth in the Middle EastNivea reveals strategy for growth in the Middle East
Tina Milton
15-Oct-2007
Next year will be the key launch phase of its duty-free strategy in the region
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Beiersdorf-owned brand Nivea is set to grow rapidly in the Middle Eastern duty-free market next year following the introduction of several travel-retail exclusive sets, which will be previewed at the
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(15-Oct-2007) - Touted as the world’s biggest personal care brand, Nivea is leading its duty-free charge from the Middle East, where if operations continue to blossom, a worldwide push could be high on the agenda. Tina Milton investigates