Ninu replaces Kreutz at L’Oréal

Tina Milton

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Jean-François Ninu has replaced Laurent Kreutz as L’Oréal Luxury Products International general manager Travel Retail Europe, Middle East & Africa

Jean-François Ninu has been appointed general manager of the Travel Retail Europe, Middle East & Africa division for L’Oréal Luxury Products International, where he has replaced Laurent Kreutz. Kreutz joined Lancôme International as deputy general manager on January 1.

Ninu was employed by L’Oréal’s Travel Retail Europe division six years ago when he worked first in Scandinavia and then in the UK. He then moved to the company's US division Parbel to manage Prestige & Collections and Lancôme divisions.

In a statement the company said: “Laurent has demonstrated a strong will to develop a powerful and respected brand portfolio within our channel of distribution over the years. Jean-François Ninu has a solid knowledge of retail thanks to his past experience as Aéroports de Paris head of purchasing fragrances and cosmetics.”