Add to Favorite
Magazine 
Magazine
Nici signs licensing deal with FerrariNici signs licensing deal with Ferrari
1-Mar-2005
German toy company Nici has signed a licensing agreement with Ferrari to supply plush toys for the Italian brand
Article Preview:
The deal is part of Nici's strategy to diversify into new markets and into the lifestyle segment through partnerhips with well-known brands.
Duty-free and travel-retail manager Jürg Mumenthaler told DFNI
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(7-Dec-2006) - Insolvent toy supplier Nici is to consider a new strategy following its takeover by a US investment firm
(18-May-2001) -
(3-Feb-2004) - The Henkel Group's fragrances division Morris Profumi is set to expand and plans to strengthen its portfolio.
(2-Sep-2003) - Italian sports car and Formula One brand Ferrari is actively seeking travel-retail sites for smaller versions of its downtown lifestyle store concept.
(1-Nov-2001) -