New look for TFWA

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Tax Free World Association (TFWA) has welcomed the new year with a new logo and a new look designed to reflect a progressive and developing association. Until recently the original art deco styled logo has been a consistent symbol for the Association, featured on all promotional material and linked to the slogan "by the trade, for the trade."

Along with the restyled logo (below) the same slogan will continue as the essential Association message. TFWA ceo Andrew Ford commented: "The new look has been specifically designed on several different levels. On one hand we believed the time had come to give ourselves a new look whilst maintaining key elements of the TFWA brand.On another level we felt it important to incorporate some immediately recognisable elements into our corporate identity. For example the use of colour schemes to denote different Association events was one simple but effective way to help identify our key products and services."