New eyewear shows who's Boss

26-Aug-2004

Eyewear distributor Charmant has unveiled the latest sunglasses ranges from Hugo Boss sub-brands Hugo and Boss. The Hugo models are described as "avant garde" with an "unconventional" look. The Urban Lifestyle, "H"Orizontal Look and "Hugo" Mania lines are available now.

The latest Boss range is wider, featuring eight new lines. Among the striking designs for women is Transparency, with transparent frames, and Perfect Harmony, with minimalist metal frames. For men, new Boss models include Fashion Expression with an imposing wrap-around front, and Striking Appearance with spring hinges to guarantee comfort.

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(1-Dec-2005) - Italian eyewear supplier Safilo Group has signed a licensing agreement with German fashion brand Hugo Boss. The deal covers the design, production and worldwide distribution of Boss and Hugo eyewear collections
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