New Biotherm serum to aid brand growth
15-Jul-2006
Biotherm has added to its Aquasource Superserum moisturiser range in a bid to attract new consumers. The launch is part of the brand's strategy to increase sales by 20% in the coming year
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The company claimed that the new serum provides better moisturisation than the original Aquasource product, which is still available, and prevents skin from drying in cold conditions. The company will
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New Biotherm serum to aid brand growth