Nestlé’s antidote to flatpack sales
5-Sep-2002
Nestlé International Travel Retail (NITR) is targeting its 400g bar range for a big sales push, based on a new merchandising concept which resolves the traditional problems of displaying flat packs.
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Nestlé International Travel Retail (NITR) is targeting its 400g bar range for a big sales push, based on a new merchandising concept which resolves the traditional problems of displaying flat
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(25-Sep-2001) -
(3-Dec-2002) - Nestlé International Travel Retail (NITR) intends to stage a series of Nestlé Festivals at key Gebr Heinemann stores next year, featuring a variety of promotions.
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(24-Jul-2002) -
(1-Sep-2003) - Nestlé International Travel Retail (NITR) has claimed that the simple strategy of persuading shoppers to trade up from standard Kit Kat Chunky Gift Packs to the larger Mega Packs helped it achieve record confectionery sales with Dubai Duty Free (DDF) in July.

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Nestlé’s antidote to flatpack sales