Nestlé’s antidote to flatpack sales

5-Sep-2002

Nestlé International Travel Retail (NITR) is targeting its 400g bar range for a big sales push, based on a new merchandising concept which resolves the traditional problems of displaying flat packs.

Article Preview:

?

Nestlé International Travel Retail (NITR) is targeting its 400g bar range for a big sales push, based on a new merchandising concept which resolves the traditional problems of displaying flat

........
Login To Read More | Subscribe To Read More
Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(25-Sep-2001) -
(3-Dec-2002) - Nestlé International Travel Retail (NITR) intends to stage a series of Nestlé Festivals at key Gebr Heinemann stores next year, featuring a variety of promotions.
(27-Jun-2001) - Nestlé International Travel Retail?s (NITR) latest promotion with Aer Rianta at Dublin airport has resulted in triple-digit sales growth for its  brands.
(24-Jul-2002) -
(1-Sep-2003) - Nestlé International Travel Retail (NITR) has claimed that the simple strategy of persuading shoppers to trade up from standard Kit Kat Chunky Gift Packs to the larger Mega Packs helped it achieve record confectionery sales with Dubai Duty Free (DDF) in July.