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Nestlé to step up cross-category activityNestlé to step up cross-category activity
Michael Eaton
15-Dec-2005
Nestlé International Travel Retail (NITR) aims to increase its involvement in cross-category promotions in 2006, encouraged by its experience of the past year. NITR was particularly pleased with the success of its partnership with World Duty Free (WDF), explained NITR marketing manager Iain Harrison
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"We staged an activity around St Valentine's Day that combined champagne with our Cailler Hearts, a natural pairing for this occasion," he said. "WDF reported a 900% sales uplift for
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