Nestlé kick off with Kit Kat

James Featherstone

1-Jul-2006

Nestlé International Travel Retail (NITR) is to operate a new corner unit made available by Aelia for a month at a time to alternating suppliers at Paris Charles de Gaulle (CdG) terminal two

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NITR will promote a limited-edition Kit Kat pack at the outlet throughout July to celebrate the football World Cup. Each 12-bar value pack of Kit Kat Chunky includes a free

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(1-Sep-2004) - Aelia has piloted a new promotions concept at Paris Charles de Gaulle (CdG) airport, and confectionery and fine food companies are its first partners.
(1-Jun-2005) - French retailer Aelia—which operates stores throughout France and at Belfast International and London Luton airports in the UK—has collected an Outstanding Customer Performance award from Nestlé International Travel Retail (NITR) in recognition of its confectionery sales growth over the past year
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(5-Sep-2002) - Nestlé International Travel Retail (NITR) is targeting its 400g bar range for a big sales push, based on a new merchandising concept which resolves the traditional problems of displaying flat packs.