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Nestlé prepares sampling line-upNestlé prepares sampling line-up
14-Feb-2002
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?Nestlé International Travel Retail (NITR) is to focus on the Cailler of Switzerland chocolates and After Eight biscuits brands in its sampling programme this year.
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(24-Jul-2002) -
(3-Dec-2002) - Nestlé International Travel Retail (NITR) intends to stage a series of Nestlé Festivals at key Gebr Heinemann stores next year, featuring a variety of promotions.
(15-Mar-2004) - Nestlé International Travel Retail (NITR) will back Cailler with its biggest ever brand investment this year and is keen to reach agreement on mega-promotions with key operators in the Americas during the IAADFS show in Orlando this month
(15-Jan-2002) - Nestlé International Travel Retail commercial manager Iain Harrison describes instore activity as ?bringing the brands to life?. It is his responsibility to create a high visual impact for Nestlé and its key strategic brands, thereby encouraging consumer interaction.