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Nestlé makes a date with Disney princessesNestlé makes a date with Disney princesses
Michael Eaton
15-Oct-2004
Nestlé International Travel Retail (NITR) is capitalising on its relationship with Disney, recently strengthened through a five-year extension, by introducing a raft of new children's gifts at the TFWA World Exhibition in Cannes this month (Golden Village, stand 3)
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Encouraged by research pinpointing children's gifting as a key growth category, NITR has linked up with Disney to launch four Smarties items?Twirling Princesses, a Winnie The Pooh & Friends Viewer
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(17-Sep-2002) - Nestlé International Travel Retail (NITR) has given the Tigger character a leading role alongside Winnie The Pooh in an attempt to broaden the appeal of its Smarties gift packs.
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(1-Sep-2002) - Nestlé International Travel Retail?s (NITR) has again highlighted the growing importance of children?s confectionery with its plans for the TFWA World Exhibition in Cannes later this month.
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