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Nestlé forecasts potential of souvenirs and destination itemsNestlé forecasts potential of souvenirs and destination items
Michael Eaton
9-Aug-2007
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Nestlé International Travel Retail (NITR) has calculated that destination product and souvenir packs is the fastest-growing confectionery sub-category, and now accounts for about 15% of total sales.
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NITR general manager........
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