Nestlé applies the breaks to Kit Kat Bus

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Nestlé International Travel Retail (NITR) is unveiling a unique promotion at Cannes this year to promote the launch of its new travel-retail exclusive: the Kit Kat Chunky Mega Pack.

The company is sponsoring the Kit Kat Mega-Bus, a bright red double-decker bus (pictured), emblazoned with the Kit Kat logo. It will be sited at the end of the Beach Promenade, just outside the Palais des Festivals, during the entire TFWA World Exhibition.

Visitors will be invited onboard, via special "Bus Ticket" passes, to "Have A Break" during the day with complimentary Nescafé coffee and Kit Kat bars. And every evening between 5pm and 7pm there will be a "Cocktail Hour", with alcoholic refreshments kindly sponsored by World Brands Duty Free. Apart from enjoying the music, and the view, Bus ticket holders will also be able to  claim a limited edition Kit Kat Sports Watch.   

 The Kit Kat Chunky Mega Pack contains twelve Chunky bars in a bright red pack and is exclusive to travel-retail, priced at around £5.49 ($8.00)