Nestlé announces return of Ramadan gift pack

Nicole Mezzasalma

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The supplier is reintroducing the Quality Street Ramadan gift pack in 2009 following its success in the past two years

Confectionery supplier Nestlé International Travel Retail (NITR) is to reintroduce the limited-edition 2008 Quality Street Ramadan 920g gift pack this year. The company claimed the product, which is exclusive to travel-retail, has been a sales success for the past two years and will once again be available exclusively in the Middle East.

The reintroduction of the Ramadan gift pack will be supported with special in-store merchandising and displays promoting the exclusive tin. NITR said customers had reported double-digit month-on-month volume sales growth during the limited edition’s listing period.

NITR said that the Quality Street Ramadan gift pack would be offered on a pre-allocation basis, shipped to customers at the end of May for on-shelf listing from August.