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Nestlé activity pulls the crowdsNestlé activity pulls the crowds
2-Apr-2003
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?A year after committing to its biggest-ever US investment, Nestlé International Travel Retail (NITR) is aiming to consolidate its sales performance with a varied promotions programme for 2003.
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(15-Jan-2002) - Nestlé International Travel Retail commercial manager Iain Harrison describes instore activity as ?bringing the brands to life?. It is his responsibility to create a high visual impact for Nestlé and its key strategic brands, thereby encouraging consumer interaction.
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