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NITR reports premium boostNITR reports premium boost
15-Jun-2005
Nestlé International Travel Retail (NITR) has reported that the mega-events and sampling campaigns used to support its Cailler brand are boosting the overall premium chocolate category, according to feedback from retailers
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"Some key partners are sharing information and we have discovered that our promotion of Cailler, including mega-stands outside some airport shops, has lifted the sub-category of premium gifting by attracting
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(2-Sep-2003) - Nestlé International Travel Retail (NITR) will make Cailler the focus of its Cannes presentation next month.
(15-Mar-2004) - Nestlé International Travel Retail (NITR) will back Cailler with its biggest ever brand investment this year and is keen to reach agreement on mega-promotions with key operators in the Americas during the IAADFS show in Orlando this month
(15-Mar-2005) - Nestlé International Travel Retail (NITR) plans to bolster its premium chocolate brand Cailler this year by increasing the global programme of promotional events for the brand from 30 to 50.
(14-Feb-2002) -
(30-Jul-2004) - Nestlé International Travel Retail's (NITR) plans for a multi-pronged assault on the industry's senses will be discussed at the TFWA World Exhibition in Cannes this autumn will be based around a breakfast presentation for retailers and the press at the Hotel Majestic on Tuesday October 19.