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NITR invests record sum to push CaillerNITR invests record sum to push Cailler
Michael Eaton
15-Mar-2004
Nestlé International Travel Retail (NITR) will back Cailler with its biggest ever brand investment this year and is keen to reach agreement on mega-promotions with key operators in the Americas during the IAADFS show in Orlando this month
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Nestlé International Travel Retail (NITR) will back Cailler with its biggest ever brand investment this year and is keen to reach agreement on mega-promotions with key operators in the Americas
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(2-Sep-2003) - Nestlé International Travel Retail (NITR) will make Cailler the focus of its Cannes presentation next month.
(15-Jun-2005) - Nestlé International Travel Retail (NITR) has reported that the mega-events and sampling campaigns used to support its Cailler brand are boosting the overall premium chocolate category, according to feedback from retailers
(16-Oct-2001) - The Nuance Group has achieved double-digit growth from a Cailler of Switzerland promotion, which was organised in partnership with Nestlé International Travel Retail (NITR) at Geneva and Zürich airports during the Summer.
(13-Mar-2002) - Nestlé International Travel Retail (NITR) has started its most concentrated programme of in-store initiatives for US airports.
(13-Apr-2001) -