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NADF leads Wrigley challenge in AmericasNADF leads Wrigley challenge in Americas
Michael Eaton
23-Aug-2007
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Wrigley has followed its rival Cadbury Schweppes into the Americas travel-retail market escalating the global head-to-head battle for supremacy in the chewing gum sector. The company has appointed marketing and........
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(6-Jun-2003) -
(1-Sep-2002) - Hershey Trust, the main shareholder in Hershey Foods, has finally conceded defeat in its attempt to sell the company, despite chewing gum specialist Wrigley tabling a bid of more than $12bn against all expectations.
(25-Nov-2004) - Kraft Foods World Travel Retail Division has lost the Altoids brand after its parent company sold it to chewing gum specialist Wrigley last week as part of an estimated $1.5bn package
(1-Apr-2006) - Valora Trade Travel Retail is running a big pan-Nordic campaign for Wrigley, offering travellers the chance to win tickets for a series of sell-out Rolling Stones concerts in Denmark, Norway and Sweden. The promotion will run until mid-May
(15-Nov-2007) - Godiva Chocolatier\'s future to be decided soon