MyTravel Northern Europe takes on ground retailers

Lorna Strickland

15-Dec-2004

DENMARK. Scandinavian charter airline MyTravel Airways Northern Europe has slashed prices in its inflight catalogue in an attempt to persuade passengers to shop on board rather than at the airport

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From November 1 the airline reduced prices by up to 45% on tobacco products, by 20% on confectionery and by 10% on liquor goods.

MyTravel duty-free purchasing manager Lars Hjartbo

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