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MyTravel Lite takes off inflightMyTravel Lite takes off inflight
5-Sep-2002
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UK. MyTravel Airways (previously Airtours) is to launch a new airline in the budget air travel sector, currently dominated by Ryanair and the merger between easyJet and Go. The new
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(10-Aug-2002) -
(3-Feb-2004) - UK. Alpha Inflight Retail will take over the inflight sales operation for MyTravel on May 1, coinciding with the launch of the carrier's spring/summer inflight brochure.
(2-Oct-2003) - UK. Charter airline MyTravel has begun examining the tenders for the carrier?s inflight retail contract, currently held by British Airways.
(23-Oct-2003) - UK. Alpha Inflight Retail has won the contract to supply goods for inflight sale to leading charter airline MyTravel Airways UK, following a tender launched in late summer.
(29-Nov-2004) - The charter airline has slashed prices in its inflight catalogue in an attempt to draw shoppers from airport stores