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MyTravel Airways’ technology focus drives pre-order salesMyTravel Airways’ technology focus drives pre-order sales
15-Jan-2008
Danish airline MyTravel Airways Scandinavia has bolstered its strong pre-order business through email and SMS technology. Purchasing manager Lars Hjartbo tells Gavin Lipsith about the airline’s approach to technology
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While several carriers are only just realising the potential of pre-order sales, at charter airline MyTravel Airways Scandinavia the pre-order business has been the mainstay of its retail operation for
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