Mäurer + Wirtz gets fishy for 2005
1-Mar-2005
Mäurer + Wirtz will reveal its new fragrance Fishbone from the New Yorker fashion label in March
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The international launch of the edt will include men's and women's fragrances, complemented by items such as shower gel, aftershave and deodorant.
"The fragrance is aimed at young, trendy 14–29
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(24-Jul-2002) - With the recently-acqured s.Oliver licence Mäurer+Wirtz can establish itself further in the youth market and both the male and female fragrances are expected to be launched shortly.
(16-Oct-2001) -
(1-Apr-2004) - New fragrances and a strong existing portfolio have helped beauty house Mäurer + Wirtz win a number of new deals
(1-Feb-2003) - By Jane Labous
(1-Sep-2003) - German fragrance house Mäurer + Wirtz has followed up its 2001 launch of men?s fragrance Carlo Colucci Uomo with a new women?s fragrance.

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Mäurer + Wirtz gets fishy for 2005