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Muji opens concept store at HKIAMuji opens concept store at HKIA
Nicole Mezzasalma
26-Mar-2008
The Muji to Go outlet specialises in travel-retail and portable products from the lifestyle brand’s range
Lifestyle brand Muji has opened a Muji to Go concept store at Hong Kong International airport (HKIA) terminal one’s northwest concourse, level 6. The 159sq m (1,711sq ft) outlet specialises in travel-retail and portable products, which represent a quarter of the product mix, and is targeted at business travellers and tourists as well as air crew and airport staff. Other products available at the shop include fashion, stationery, homeware and food.
Muji estimates that the Muji to Go outlet’s first-year turnover at HKIA will reach HK$17m ($2.18m). The store will offer a new pouch and bag set to promote the opening.
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