Motta unveils new fascia at Tocumen

Gavin Lipsith

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The new branding, attenza, reflects a passion for service, says the company

Motta Internacional has unveiled a new commercial identity for its duty-free stores at the opening of its four new stores in Panama Tocumen International airport. The new fascia, attenza, will be rolled out to Motta’s other operations—in Panama, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Jamaica, St Maarten, Mexico and Venezuela—in the first quarter of 2008.

Motta Internacional executive vice-presiden Carlos Motta said: “Attenza is more than just a logo, it's a culture. We have created a program especially designed to re-enforce the passion for service in everyone throughout our organisation. Attenza will reposition Motta Internacional’s travel-retail business, and this new logo will very soon be a symbol for excellence.”

CEO Erasmo Orillac said: “This new identity represents a promise that we offer all of our customers every day when they enter into any one of our stores: outstanding attention. Passengers will find the products they are looking for along with the attention and customer care, they deserve at each attenza store”.

Motta and fellow Panamanian retailer Wisa Group secured new contracts at Tocumen in May after a heavily contested tender process.